CME

Strategy
Targeted Initiatives

Measuring Impact

Healthcare Provider Education

Measuring Impact

Tracking post-CME medical practice

The true test of the impact of any educational program is whether the participants change in the way they practice medicine following the activity. Strategically Speaking measures “knowledge scores” preintervention, immediately postintervention, and approximately one month postintervention. These periodic tests reinforce attainment of “desired knowledge level,” determine if educational objectives have been met, and gauge potential impact on outcomes.

The use of case scenarios or vignettes for measurement of healthcare professional behavior has gained support for its predictive value. A study by John W. Peabody, MD, PhD, and colleagues at the University of California, San Francisco, confirms the validity of this approach. (JAMA, April 5, 2000:1715). The authors conclude that vignettes “appear to be a valid and comprehensive method that directly focuses on the process of care provided in actual clinical practice.” With this in mind, Strategically Speaking designs programs with an emphasis on case vignettes, which this study also found to be a preferred method for adult learning.